News

Capitol Creative Alliance Launches

CCA is a union of four local creative groups — Creativity+, Design Sacramento, Roseville UX and Sac DESCO. Each group has been building the community that we longed to see in the greater Sacramento region. Our years spent growing this community gives us a deeper understanding of their needs, and of the needs of the Sacramento region.

We’ve come together to be a hub for our members and to make our programming more accessible; to foster more impactful events and build a rich and supportive community; and to advocate for the creative economy with one voice. We bring creatives together for education, inspiration and connections. We believe a healthy creative community has the power to elevate our region’s quality of life and economic prosperity.

https://www.capitolcreativealliance.org/

Creativity Speaks

New episodes of the Creativity Speaks podcast are released every other week. Check out all of our podcasts and listen on Apple Podcasts or Spotify or search for “Creativity Speaks” on your favorite podcast platform. 

PROGRAMS

Community

Our mission is to celebrate, empower, inspire and connect the creative community. We do this by bringing our community, traditional and non-traditional creatives, together. Our programming consists of Creativity Speaks, BrainTrust, Live Design Sessions, and other networking events.

Education

Our Education Program is designed to improve awareness and access to a field of design for local youth. Beyond that, we aim to encourage students to further their education in design, and to improve design education overall.

Workforce

Through our Workforce Program we strive to help emerging designers find careers in the local economy through our Ascenders Academy. For current designers we offer office hours, portfolio review and design showcases that allow us to support designers in every stage of their careers.

A Very COVID Thanksgiving

I call this one “A Very COVID Thanksgiving”. I guess I’ve made a political cartoon. This is an image in my head this holiday season. I truly hope people don’t gather outside of their immediate household, or their “quarantine pod” for Thanksgiving this year, because of the INCREDIBLY HIGH INCREASE IN COVID CASES EVERYWHERE. Just stay home folks. Stay with your pod. And maybe Mom, Dad, Grandma and Uncle Joey can make it to next Thanksgiving.

I made this one in Adobe Fresco again. It’s just so streamlined when it comes to just putting thought and color to the digtial canvas, as it were. No pretense. Just make something.

I enjoyed working on this with #ATD (Art Throw Down daily live stream on Instagram) today. @bwaydoorman2020, @art_of_the_funyan and @jlynch9923 usually host them everyday at 7:00 PM PST. It’s fun to work on things with others and their daily live stream is a nice preset time to plan on making something! Check them out!

Sent From Disneyland Website Design

My husband has a podcast and for my Web Design I class this semester at Sacramento City College, I decided to make his website my final project.

This class has taught me a lot in a short amount of time about very practical hands-on skills of WordPress, website design, client-designer relationships, and user experience. I feel like I had an advantage because I have been working in WordPress maintaining my company’s website for years, but I didn’t have nearly the confidence I do now, even compared to just two months ago.

Building sentfromdisneyland.com was very fun. I also had a leg up in this realm because my husband and I have been working on his podcast, its brand, logo and concept for a couple years. A lot of the heavy lifting conceptually had already been worked through. And we already spent a long time building a logo!

This class helped us build out our tagline, goals, mission statement, values and vision statement. These things are very important, but we hadn’t articulated them yet. Now we have more strength in our brand, and a stronger foundation to build from.


Tagline

A weekly podcast sharing Disney history, one postcard at a time.

Mission

The Sent From Disneyland Podcast seeks to provide a listening experience to anyone interested in diving deeper into Disneyland History.

Vision

My vision is that listeners will feel more knowledgeable of, and connected to, the long and complex living history of Disneyland, Disney Parks, and Disney Imagineers.


Personal Brand Workbook

personal-branding-workbook-sent-from-disneylandDownload


Mood Board


Style Tile


Business Cards


It has been very rewarding to help my husband build a website for his passion of Disneyland and Disney History. It is a site I am proud to add to my portfolio, and I look forward to developing it further as his podcast grows. I am very eager to see how it helps his outreach and marketing efforts.

Now go follow @sentfromdisneyland on Instagram and listen to the show where ever you get your podcasts!

Graphic Design Office Hours: Portfolio Review

Many years ago I learned about the amazing Design and Creative Communities that thrive here in Sacramento. As if I didn’t already love this city so very much, I learned about so many opportunities to connect and learn with these other amazing creatives. Before the pandemic, I would attend Creative Mornings Sacramento regularly. During the pandemic I attended many of their Zoom speaker events hosted by cities all over the world. And through my design classes at Sacramento City College, I learned about Design Week Sacramento, and Design Sacramento. Within the past year a collaboration of all of these communities has manifested into Capitol Creative Alliance, and I have been eager to attend one of their many events.

Design Week Sacramento is a great opportunity for learning, developing skills and connecting to the design world as a whole. This wonderful event that I attended, hosted by Capitol Creative Alliance, was very encouraging.

I recently watched another portfolio review, through a different local organization, and felt rather discouraged because the feedback was very, well honestly, harsh. I agreed with much of the feedback given to that young designer, but the manner in which it was given seemed more like complaining, than constructive feedback. It was clear to me that this young designer was in fact pretty new to design, and was missing some fundamentals of design in his work, but I still didn’t think he needed to be berated because he hadn’t taken quite enough classes yet. It’s one of the signs of an good teacher or parent when they can have patience and do not fault their student or child for not knowing what they don’t know. There are many ways criticism can come across, and in this situation I felt it could’ve been much more constructive and positive.

This was not the case with this year’s Graphic Design Office Hours: Portfolio Review. The first thing I really appreciated about this presentation was how the panelists initially thanked and showed great appreciation to the designer who had volunteered his portfolio for public review. It is a very brave thing for a young designer to do, and I loved how the panelists very graciously acknowledged his bravery. It made me feel almost brave enough to imagine having my portfolio publicly reviewed someday.

Here are the other bullet points I took from the presentation:

  • The path is never a straight one for designers and their careers. Accept and embrace your unique path.
  • One director/designer answered the question “What does a typical day look like for your designers?” The panelist responded and mentioned how she checks in with her team on their bandwidth for the day. A daily “stand-up meeting”. I like this. I find in my very small nonprofit theatre company we do not know what other people in other departments are working on, and we do not know what their “bandwidth” is to help me with any of my projects. I think this can be really helpful for the health of a team as a whole. Respect the bandwidth!
  • The ability to illustrate is a huge advantage for graphic designers. A lot of graphic designers don’t have this skill. Also it’s the same with copywriting, or content creation. It’s also really good for your communication when working with these other kinds of teams that you can understand what they are doing.
  • On resumes: less is more. The fundamentals: basic layout and principles of design. On interviews: Let the interviewer ask you the questions. Let there be empty space. Take time to answer the questions you’re given. Don’t need/ask for feedback on every piece in your portfolio. Thoughtfulness is key.
  • Share the process in your portfolio.
  • You have 3 minutes to make an impression. Share an overview of the body of your work. Draw them in for more details.
  • Your portfolio is your portfolio. Getting feedback is important, but you need to be confident with your final presentation, so take the feedback that helps and leave behind the rest. Everyone will have tons of opinions. You need to land somewhere.
  • Yes the housing of your portfolio (usually a website) is in itself it’s own portfolio piece. But don’t overdesign it to the point that it is not clear or user friendly.
  • Remember what the purpose of your portfolio is – to get a job – to demonstrate what you can do, rather than to display who you are as an artist as a whole. Not an “ode to me”.